Between technology and freedom: challenges of yesterday and today
Abstract
In his book The One-Dimensional Man, written in 1964, Marcuse
questions the possibility of freedom in a society dominated by the
mass media. A society satisfied both in its lifestyle and organization,
ends up leaving aside the criticism that every society needs to move
forward. If big data makes reasoning superfluous because everything
is contained in the network, man ends up being the result of an
algorithm managed by those who sell that data to the highest bidder: be it governments, or public or private companies.
The control of the population does not arise then
from a political-economic scheme, but from an even
more comprehensive one: technology creates needs
for consumption and within consumption there is
free time that is dominated through the web and
programs «à la carte».
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